The Objective
The LEGO Group had made real progress in sustainability — they just hadn’t shared it. Our task was to build a clear, credible Sustainability platform that answered key questions about LEGO Systems and the environment,
giving the company a confident public voice and finally
bringing their work into the spotlight.
Creative Solution
We created a series of loops starring the ‘Critters’ — playful characters that turned reusability and recycling into charming, memorable behaviours. Shared across FB, IG, LinkedIn, Twitter, Pinterest, Weibo and programmatic placements, the loops built broad awareness and sparked conversations about how LEGO bricks can be reused, repurposed and enjoyed for generations.
Social Media Posts
LEGO Website
