The Objective
Naked were looking for a campaign that took the brand in a new direction. Previous campaigns had always talked about the ingredients, albeit in a playful irreverent way. The brand now had a new set of beliefs, living free and feeling good, a respect for nature and living life engaged and in the moment. With the purpose to help people get more out of life.
Rather than focus on the content of the drink, the idea was to speak directly to dynamic young people, motivating them with the promise of a burst of natural fruit energy to power key moments in their day. Ran initially as an Out of Home poster campaign in 48 sheet and 6 sheet, which received fantastic feedback with an immediate increased uptake in demand.
Out Of Home
Creative Solution
The Objective
Belvita’s Duo Crunch launch focused on boosting morning appeal with a two‑biscuit sandwich filled with a strawberry and yoghurt layer. Leaning into occasion expansion and flavour‑led differentiation, the brand wanted to position Duo Crunch as a fun, convenient breakfast upgrade designed to drive trial and energise the category.
The creative centred on the coming together of strawberry and yoghurt, expressed through its two‑biscuit sandwich and the warm, unifying headline “Let’s Meet for Breakfast.” The idea blended flavour harmony with a simple human truth about starting the day together, creating a warm, memorable platform rooted in emotional storytelling and occasion‑based branding.
Out Of Home
Creative Solution
