The Objective
Kia needed to bring its ATL world - real cars driving through an illustrated universe of charming creatures - into the moments closest to purchase. Our brief was to translate that distinctive style into consumer materials, creating brochures and direct mail pieces that extended the campaign’s playful world into something tactile, memorable and retail‑ready.
Creative Solution
We kept Kia’s Direct creative as playful as the TV spots, carrying the same illustrated graphic world into every touchpoint. This gave us licence to turn brochures and direct mail into mini extensions of the campaign, complete with pop‑ups, wordsearch puzzles and other light‑hearted touches that made the brand’s personality tangible the moment customers opened them.
Direct Mail & Brochures
The Objective
The launch of the new E‑Class Coupé demanded a creative platform that showcased both its sculpted design and its suite of intelligent features. The strategy was to position the car as a place where progressive technology meets effortless style, by elevating its aerodynamic form, digital cockpit and
driver assist intelligence.
Creative Solution
The creative solution was to present the new E‑Class Coupé as if it were awakening, almost sentient, with every shot focused on the moment the car came to life. Through controlled lighting and the editing of intelligent systems powering up, the film framed the Coupé not just as beautifully designed, but as a thinking, responsive expression of modern Mercedes luxury.
TV / OLV
Social Media